SAFE Acquires Balbix: A Message from Our CEO

Integrated AppSec Risk

From scattered app data to one clear, actionable view

The Challenge

Fragmented
application risk

Applications today are dynamic ecosystems spanning cloud services, on-prem infrastructure, CI/CD pipelines, and multiple security tools. Each tool speaks a different language — different IDs, tags, and dashboards.

The result: swivel-chair correlation, inconsistent priorities, and constant firefighting. Security leaders struggle to answer simple questions:

What is the full attack surface of this application?

What is the full attack surface of this application?

Which 2% of exposures drive 80% of our risk?

Which 2% of exposures drive 80% of our risk?

How does business impact influence remediation priority?

How does business impact influence remediation priority?

Balbix ends this fragmentation by automatically unifying infrastructure, vulnerabilities, application artifacts, AppSec findings, and business context into a single, explainable, and actionable view.

One Graph. All Your Data.

Unified data foundation

Balbix ingests and correlates telemetry from across your environment:

Source type Examples Key insights provided
CMDB / ITSM
ServiceNowServiceNow
Device42Device42
Authoritative app registry, business metadata, security impact, ownership
Cloud Security
AWSAWS
Aqua SecurityAqua Security
OrcaOrca
WizWiz
Asset discovery, misconfigurations, cloud-native vulnerabilities
Vulnerability Management
QualysQualys
TenableTenable
Rapid7Rapid7
Host vulnerabilities, patch data, compliance signals
Endpoint / EDR
Microsoft DefenderMicrosoft Defender
SentinelOneSentinelOne
Control coverage, detection efficacy, real-time endpoint status
Application Security (AppSec)
Black DuckBlack Duck
VeracodeVeracode
CheckmarxCheckmarx
Code vulnerabilities, dependencies, open-source risk
Network / Segmentation
FirewallsFirewalls
Zone tagsZone tags
Exposure, reachability, segmentation zones

The correlation flow

Balbix’s AI-native pipeline resolves data chaos into a coherent application graph through five automated stages.

Stage 1

Ingestion and normalization

Secure API connectors continuously collect data from all integrated sources. Balbix normalizes varying formats and preserves lineage — ensuring every asset and vulnerability can be traced back to its source.

Outcome

Consistent, trusted data foundation across all of your IT and security data sources without manual mapping.

Stage 2

Asset deduplication and identity resolution

Balbix performs asset deduplication and identity resolution through its host enumeration logic, which consolidates multiple representations of the same asset across connectors into a single canonical record. It leverages deterministic matching on stable identifiers such as hostname, IP, MAC, serial number, and FQDN, while accounting for transient attributes like DHCP or NAT changes. This ensures a unified asset inventory and accurate linkage of exposures, controls, and context across the enterprise.

Outcome

99%+ deduplication accuracy and a single source of truth for every asset.

Stage 3

Tag-based correlation using APP-ID

Balbix links assets to applications using ServiceNow APP-ID or similar unique identifiers. Different tools encode these IDs inconsistently (BIZ-APP-ID: APP0001234, qvs-app-app1234, etc.). Balbix applies a flexible regex pattern — [aA][pP][mM]\d{6,10} — to detect APP-IDs across any tag format or case, and correlates assets even when some are untagged through ownership and dependency inference. Even when APP-IDs are missing, Balbix infers application relationships using ownership metadata, network proximity, and deployment patterns to maintain full visibility.

Outcome

95%+ tag-matching success and comprehensive visibility without tag standardization.

Stage 4

Composite application formation

Once correlations are complete, Balbix forms a Composite Application — a unified entity that merges:

  • Infrastructure assets (servers, containers, cloud services)
  • Code and app artifacts (repos, packages, microservices, scanned domains, URLs)
  • Vulnerabilities and controls from every source
  • Business context (criticality, owner, SLA tier, zone)
Outcome

A single, business-aware application graph updated continuously.

Stage 5

Context propagation and governance

Business attributes such as Security Impact and Compliance Tier automatically flow from CMDB records down to every correlated asset and vulnerability. Changes propagate in real time, eliminating manual tag management.

Outcome

Consistent, governed context across thousands of assets with >90% reduction in tag maintenance effort.

The Balbix shift

Legacy vs. Balbix: A new operating model

Balbix’s AI-native pipeline transforms noisy, inconsistent and siloed telemetry into a coherent application graph – enabling continuous, business-aware visibility across your entire attack surface.

Legacy approach With Balbix
Siloed tool dashboards Unified, application-centric risk view
Manual data correlation Automated multi-source correlation
Raw CVSS scoring Business-aware exposure scoring
Unclear ownership Role-based, scoped dashboards
Reactive remediation SLA-driven, automated workflows
Manual tag upkeep Real-time context propagation
Unverifiable metrics Explainable, auditable risk model
Results

Performance and impact

Balbix replaces fragmented tools and guesswork with automation, context, and explainability – delivering faster, auditable outcomes across your security stack.

See it in action

The Integrated AppSec Risk is part of the Balbix AI-Native Exposure Management Platform, combining correlation, explainability, and automation to power continuous threat exposure management (CTEM) at enterprise scale.

Request a demo – experience how unified visibility translates into measurable cybersecurity impact.